The problem of a blurry brand

Or why I started a brand and design consultancy in a non-recession recession.

Over the course of my career I’ve worked with many brands at different stages. From the big enterprise brands that are established and have clear guidelines and compliance processes to the brand new startups that are more wild west than anything, I’ve seen things. So may things…

Why did I found Vergency?

I’ve lived the chaos of agency life, the slow boredom of the enterprise, and the brutal thrill of the startup. Across three AI startups, I saw one through to acquisition; one through hyper growth; the last straight into the ground, courtesy of ChatGPT. And I’ve consulted for a host of other industries in various stages.

The consistent thread that I saw across the startups I worked for and consulting I’ve done was that many companies need help to dial in their brand but seldom have the time to focus on it. It’s a known need without a priority because there is always product to develop, a board that needs slides, and investors telling you what you MUST do now (usually $1M+ ARR and scale).

So I built my consultancy around what companies were already paying me for: helping companies refocus their brand without agency bloat or the chaos of a rebrand.

What is a “vergence”?

Basically, vergence is when your eyes focus on something. For me, this encapsulated both my skillset and what I enjoyed most in my career.

How does this help you?

Vergency specializes in the strategic refocusing of brands.

At Vergency, it’s not about preference. It’s about your brand and making sure that it communicates succinctly and consistently. It’s not about starting over. It’s about starting now. Whether you have a brand that needs a little polish and process or your first stab at a brand involved Fiverr bake off and a $50 logo, Vergency can work with that.

We don't’ have to make it ourselves to make it work better.

My work spans across the brand and design spectrum but where I’ve found that I deliver the most value centers on three central areas.

Foundational

Young brands can start on the right foot with solid, research-based messaging, brand guidelines, design and document templates, and a ready-to-use asset library. This sets them up for growth as they establish product/market fit.

Growth

If you didn’t get to your brand upfront (which is easy to do), addressing it just prior to hyper growth allows to you to hit your growing pains focusing more on the growth than the pain.

Clean up

If you missed the growth window too, no worries. I can help wherever you are. We’ll get your brand clarified, codified, and consistent.

How do you know if you need Vergency?

  1. Do you struggle to get your company to talk about your product with the same terms?
  2. Can your customers articulate your value in the same terms that you do?
  3. Do you find the simplification of your product frustrating or even insulting?
  4. Does your marketing content have a different voice and tone depending on who writes it?
  5. Does your brand identity seem to shift depending on who designed it?
  6. Are you starting from scratch every time something is being created?
  7. Are your presentations ruled by the preferences of the presenter?

Ready to get started?

Set up a free consultation where we’ll talk through where you are and what you need to get where you want to be.