Solve real problems.
Avoid the cost of confusion and discover a focused, thoughtful approach to a better brand.
Focal Point Review
A thoughtful assessment of your current brand.
Whether you need to refine your messaging, standardize your brand design, get your design team ready to scale, or just have questions that you don't know how to answer, my mentoring approach will guide you along the way.
What's included
I dive deep into research to uncover:
- What you say about you versus what your messaging says
- What your customers say about you
- How your competitors compare to you
- How design impacts the customer experience
- Full report on the findings with recommendations
Brands aren't one size fits all.
Neither are Vergency's solutions.
Whether you need all the love or just a little, I've got your back
with solutions to your brand pain points.
Leadership
Design expertise is expensive. Full time design expertise can be prohibitive. Get the expertise you need customized to what you need. Nothing more. Nothing less.
Creative direction
From brand consistency to campaign concepts, I'm here to get you there.
Messaging and design audits
Uncover gaps and inconsistencies in your brand.
Fractional creative director
Have an ongoing need but not the budget to cover a full time creative director? A simple monthly retainer gets you creative direction and engagement.
Mentoring
Elevate your design team's capabilities with individual and team mentoring sessions to iron out issues and insure alignment.
Strategy
You know where you want to be, but how do you get there? Vergency clarifies who you are so that the journey becomes clear.
Brand strategy and development
Level up your brand with tighter messaging focused on solving pain points and speaking directly to your audience.
Creative strategy
Supports your business objectives with a creative strategy that helps you engage your audience. while meeting and exceeding KPIs.
Design process optimization
Increase productivity, visibility, and accountability with a design process that actually gets used and gets things done.
Frameworks
When everyone has an opinion, you need a source of truth that is bigger than preference. Give your company the tools to produce on-brand assets every time.
Brand guidelines
Create a source of truth for your brand across voice, tone, color, typography, imagery, patterns, and more.
Design systems
Build a design system that allows for easy implementation, scalability, and consistency.
Design templates
Launch collateral and content design on brand and build out from there.
Document templates
Leverage business papers and presentations that are on brand and accessible.
Design work
With 25 years of experience across agencies, startups and enterprise, whatever your needs, I've probably done it before.
Brand design
Graphic design
UX/UI design
