Avoid the cost of confusion.
Little compromises add up over time. I help you find where your brand lost focus and bring it back, without the chaos of a full rebrand.
Focal Point Review
A thoughtful assessment of your current brand.
Everything your company and your people say and do becomes part of your brand's story. With hypergrowth and pivots, it's easy to lose focus on what you meant to say. Before anything gets fixed, it helps to know exactly what's out of focus.
The Focal Point Review puts your key touchpoints side by side, shows where your story starts to drift, and ranks what to fix first. Reviews start at $1K, and the fee is credited toward any engagement that follows.
What's included
- Messaging and design audits
- Brand Blur Score
- What's working, what isn't, and what's inconsistent
- What could be good with some help?
- Full report on the findings with recommendations
Brands aren't one size fits all.
Neither are Vergency's solutions.
Whether you need all the love or just a little, I've got your back with solutions to your brand pain points.
Leadership
Your team is producing plenty of work, but it needs a steady eye to keep it sharp. I bring 25 years of creative leadership on a fractional basis, without the cost of a full-time hire.
Creative direction
From brand consistency to campaign concepts, I'm here to get you there.
Fractional creative director
Have an ongoing need but not the budget to cover a full time creative director? A simple monthly retainer gets you creative direction and engagement.
Mentoring
Elevate your design team's capabilities with individual and team mentoring sessions to iron out issues and insure alignment.
Strategy
It's hard to be clear with customers when the company isn't clear with itself. I help you sharpen who you are, who you serve, and why it matters, so everything you say starts from the same place.
Brand strategy and development
Level up your brand with tighter messaging focused on solving pain points and speaking directly to your audience.
Creative strategy
Supports your business objectives with a creative strategy that helps you engage your audience. while meeting and exceeding KPIs.
Design process optimization
Increase productivity, visibility, and accountability with a design process that actually gets used and gets things done.
Frameworks
When everyone has an opinion, you need a source of truth that is bigger than preference. Give your company the tools to produce on-brand assets every time.
Brand guidelines
Create a source of truth for your brand across voice, tone, color, typography, imagery, patterns, and more.
Design systems
Build a design system that allows for easy implementation, scalability, and consistency.
Design templates
Launch collateral and content design on brand and build out from there.
Document templates
Leverage business papers and presentations that are on brand and accessible.
Design work
When the strategy is clear, the work should be too. I bring brand, graphic, UX/UI, and web design shaped by work across agencies, startups, and enterprise.