Focal Point Review Terms of Service

Last updated Oct 16, 2026

These terms cover a Focal Point Review (FPR) bought on the Vergency website. Vergency Brand & Design is a one-person practice run by me, Eric Dunne. When you check the terms box at checkout, you agree to these terms, my Refund & Cancellation Policy, and my Privacy Policy.

What's included

• A review of your website plus up to 10 marketing assets you send me (for example, a sales deck, one-pager, brochure, social posts, or emails).
• Your LinkedIn company page and founder profile, as brand touchpoints.
• A creative-director-level critique of your messaging and design, and where they blur.
• Your Brand Blur Score.
• A written report and an overview presentation.
• A 45-minute call to walk through the findings together.

What's not included

• Market or competitive analysis.
• Redesign, rewriting, or implementing the recommendations.
• Review of more than 10 assets. Additional assets can be quoted separately.

Timeline

• I'll hold our kickoff call within 5 business days of your purchase.
• I need your materials within 30 days of purchase.
• I'll deliver your report and presentation within 10 business days of receiving all your materials.
• We'll hold the walkthrough call within 5 business days of delivery.
• If materials arrive late, delivery moves with them.

Payment

The FPR costs $1,000 USD, paid in full at checkout. Payments are processed by Stripe; I never see your full card or bank details.

Your responsibilities

• Send your materials within 30 days of purchase.
• Give me accurate information about your business.
• Only send materials you have the right to share.
• Attend the kickoff and walkthrough calls, or give me at least 24 hours' notice to reschedule.

Refunds and cancellation

You can cancel for a full refund any time before our kickoff call. If I decide at kickoff that the FPR isn't a fit, I'll refund you in full. Once work begins, the FPR is non-refundable. My Refund & Cancellation Policy has the full details.

Corrections

If the report gets a fact about your business wrong, tell me within 14 days of delivery and I'll correct it. The findings and recommendations themselves are my professional judgment and stand as delivered.

Ownership and use

• Your report: Once delivered, the report and presentation are yours to use however you like.
• My methods: I keep ownership of my process, frameworks, templates, and the Brand Blur Score method.
• Anonymized insights: I may use insights from your FPR in anonymized form, such as composite sample reports, that don't identify you or your business.
• Your name and materials: I won't share your report or materials, or name you as a client, without your approval.

Confidentiality

I keep your materials and anything you share about your business confidential. I share them only with the tools I use to do the work, as described in my Privacy Policy.

No guaranteed results

The FPR gives you expert findings and recommendations. What you do with them, and the results, are up to you; I can't guarantee specific business outcomes.

Limitation of liability

My total liability for any claim related to an FPR is limited to the amount you paid for it. I'm not liable for indirect or consequential losses, such as lost profits.

Disputes

If something goes wrong, please contact me first; most issues are resolved with a conversation. Any dispute will be settled by binding arbitration, performed by a mutually agreed-upon person or panel of peers. The laws of the State of Ohio govern these terms.

Changes to these terms

I may update these terms. The version in effect when you bought your FPR applies to your engagement.

Contact

Email me at info@vergencydesign.com or call (614) 352-4074.

Vergency Brand & Design, 7623 Deercreek Drive, Columbus, OH 43085